Food Delivery Software in Pakistan — Start a Platform

The market shape

Foodpanda dominates the metros. Everywhere else — Faisalabad, Multan, Peshawar, Sialkot — restaurant supply and demand exist but the delivery experience is patchy. That gap is the opportunity, and it is the same playbook as Bangladesh: one cluster, a focused menu and a tight radius.

Payments and cash

Cash on delivery is still the default for a large share of orders, which makes rider cash reconciliation a first-class feature rather than an afterthought. Card penetration is limited outside elite areas. Easypaisa and JazzCash wallets matter, but they are not universal integrations on international platforms — confirm support before you buy, and budget for a small custom integration if you need them.

Riders

Bikes, and a rider pool that is comfortable with cash. The economics are unforgiving at low density: a rider needs roughly one drop every 12–15 minutes through a shift. If your zone cannot supply that, use outlet self-delivery until it can.

Delivery fees

Aggregator delivery fee in Pakistan sits in the low-to-mid 20s percent for restaurants. Start lower and be explicit about the delivery fee split — the most common outlet dispute is not the percentage, it is who keeps the delivery charge.

Cost in rupees

$299 once, roughly PKR 83,000 at current rates, plus a VPS at PKR 3,000–6,000 a month. No monthly licence, no per-order delivery fee to us.

Compliance basics

Register the business, collect restaurant licences where your province requires them, and keep a written delivery and refund policy on the storefront. Payment providers will ask for it during onboarding.